Synthetic fly sprays are built on pyrethroid chemistry, which is designed to kill or repel insects after they've landed on your horse.
The problem: insect populations have evolved resistance to these chemicals over the last forty years.
Entomologists at the University of Florida have confirmed on the record that the same chemistry that lasted three days on a horse in the 1980s now lasts about two hours.
Plant-oil sprays work one step earlier in the sequence. The four aromatic oils — citronella, peppermint, tea tree, lavender — bind to the olfactory receptors on a biting insect's antennae and shut down her ability to smell the horse. The insect flies in, can't read the scent, and flies back out.
You can't develop resistance to a mechanism that doesn't try to harm you. That's why this approach holds up over years instead of degrading season after season.